It won't be long before the Christmas holidays are just around the corner. This can be the most important time of the year for your company. Some companies achieve the highest sales of the whole year during this period. During this time, people are willing to spend more money. You should definitely take advantage of this by starting a sales campaign. Here are a few tips to get even more out of the year.
Decoy offer:
For You need at least 2 products or services for this tactic. You're selling one at a very reasonable price, possibly even at a loss. The goal is to attract attention and attract as many people as possible to your online shop or retail store. You want people to buy more products from you that make you a good margin.
example:
Imagine selling toys at an unbeatable price, even if you make a loss in the process. As a result, you attract lots of interested parties and sell lots of toys. The likelihood that these people will buy more products from you, such as puzzles or craft kits, that will make you a higher margin, is pretty high.
Vouchers:
Vouchers may not be a new secret selling tactic, but they are still one of the most effective ways to boost sales.
- You keep the money until you redeem it.
- You can do business with the money you save.
- After the voucher expires, you keep the money without having provided any service.
The special strategy:
You could give out vouchers worth €300, for example, but limit them to 2 per person. You sell these vouchers at a significant discount, for example 90%, so that they only cost 30€. Yes, that may sound drastic, but the special thing about it is that customers can purchase the vouchers, but they can only be redeemed by friends and family members.
Why it's so effective:
- It attracts a lot of attention.
- You earn money when you sell the vouchers.
- Every friend of the customer who redeems the voucher becomes a new customer for you.
- You get paid to get new customers.
- The new customers are often of high quality as they are based on recommendations.
Step by step:
- Come up with a voucher.
- Set a limit per person.
- Offer a big discount.
- Limit the offer to recommendations.
Create a high-quality offer and narrow it down:
This strategy works particularly well for services. Take a look at what products or services you offer and think about what the ultimate offering might be.
Imagine you're selling household appliances. You could put together a luxury package consisting of a high-end refrigerator, a powerful stove, a microwave, a dishwasher and a coffee maker, and offer this premium package at a correspondingly higher price.
This package may be 10 to 100 times more expensive than your normal offer, but you should limit the number to just 5 people. Assuming that your products normally cost a total of 1000€, you could sell the luxury package for 10,000€. With limited availability, people will be ready to access.
Step by step:
- Announce the limited availability of the package
- Let people know when the offer goes live.
- Create the impression that the package will sell out quickly.
Free if you pay in advance:
This tactic works particularly well with physical products. For example, you could offer “Buy one, get one free” or a similar offer. It is crucial that the free product is extremely attractive for your customers. For example, if you sell a pack of high-quality coffee pods, you could offer an extra pack as a free gift.
The special thing about this strategy is that you can increase the price for the individual product. Let's say you normally sell a pack of diapers for 4 euros. If you now offer the diapers for 8 euros per pack and add an additional two packs free of charge, the customer will receive a 30% discount. The advance payment is more likely to motivate the customer to buy, as the perceived added value of a total of three packs of diapers is significantly higher.
advantages:
- Customers pay in advance, which gives you immediate liquidity. This can help you cover your ongoing business costs or invest in other areas.
- You can limit the quantity to emphasize the scarcity of supply. By only making a limited number of free products available, you encourage customers to quickly access and interest them. This can lead to an increased incentive to buy.
- This tactic provides a win-win situation. Customers get additional value for their money, while you benefit from higher sales and better liquidity.
Repackage your offer:
Redesign your offering without changing anything right away. Take advantage of special occasions such as Christmas, Easter, or Black Friday to give your offer a fresh look. The following questions will help you with this:
- Why Christmas
- For whom? Stressed parents.
- What is the goal? Relaxation
- How long? 30 days
- Umbrella term: Time out
An example: “30-day break for overworked parents during the Christmas season.”
By answering these questions, you've created great packaging and a good reason.
With the upcoming holiday season, there are plenty of opportunities to increase your sales and attract new customers. Use these tips to make the most of this busy time:
From irresistible decoy offers to clever use of vouchers — the options are varied. You can even use high-quality, limited offers and free additions to get your customers interested.
Don't forget to repackage your offer over the holiday season to appeal to your target audience. By understanding the needs of your customers and using the holidays to your advantage, you can ensure that this season is the most successful of the year for your company.
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