Webflow Localization: The Efficient Solution for Multilingual Websites
Webflow has been offering a integrated localization function, which makes creating multilingual websites easier and less expensive. But many companies continue to use third-party tools, which often involve high monthly costs and complicated workflows. This article shows why Webflow Localization is a viable alternative — both from a technical and economic perspective.
Why a multilingual website makes sense
Multilingualism is not just a technical addition, but a central factor for the internationalization of a company. A website in multiple languages makes it possible to reach new target groups and increase reach.
Benefits of a multilingual website
1. Better customer contact: Content in the user's native language creates trust.
2. Optimized visibility: Language-specific keywords and SEO optimizations improve search engine rankings.
3. Increased conversion rates: Personalized content increases the likelihood that visitors will become customers.
4. Global market opportunities: For companies that operate internationally or are planning to do so, multilingualism is essential.
The benefits of Webflow Localization
Webflow localization enables seamless integration of multilingual content directly into the Webflow system. Compared to third-party providers, which often involve high costs and complex systems, Webflow offers the following advantages:
- Integrated translation: Texts and content can be adapted directly in the Webflow Designer, without additional software.
- Efficient SEO optimization: hreflang tags, meta descriptions, and URLs can be customized individually for each language.
- Full control: Content, images and other elements can be adapted to specific regions.
- Easy to use: No need to switch between different dashboards or tools — everything runs on one platform.
- Cost efficiency: With prices starting at 9€ per month, Webflow is significantly cheaper than many third-party providers who charge 300€ or more.
Why customers are switching to Webflow translations
Many companies that have switched to Webflow Localization from third parties report significant improvements. The following is particularly emphasized:
- The intuitive operation of the localization function.
- The ability to carry out all translations and SEO adjustments directly in the interface
- Saving time and money by not using external tools.
No customer has regretted the change so far — on the contrary, the simplification and transparency of the system are consistently convincing.
How does localization work with Webflow?
1. Add languages
Languages can be defined and their subdirectories (e.g. /de, /en) can be defined in the website settings.
2. Edit content
Language versions can be selected and edited using a drop-down menu in the Webflow Designer.
3. Adjust SEO
All important SEO elements, such as meta tags and hreflang tags, can be stored individually for each language.
4. Translate CMS content
Dynamic content, such as blog posts or product listings, can also be translated and adapted.
Overview of costs (as of Nov. 2024)
Webflow offers three pricing models that adapt to different requirements:
- Essential: $9/month per language — suitable for smaller websites with up to 3 languages.
- Advanced: $29/month per language — ideal for larger websites with up to 5 languages.
- Enterprise: price on request — for complex projects without language limits.
Compared to third-party providers, which often cost €300 or more per month, Webflow localization is significantly more cost-effective.
conclusion
Webflow Localization provides a simple, flexible, and cost-effective solution for creating multilingual websites. With this integrated feature, companies not only save money, but also benefit from improved usability and stronger SEO performance.
The seamless integration of all processes in one platform makes Webflow the ideal choice for companies that want to make their website global.
Let's find out together how Webflow Localization can move your project forward!
You can try out Webflow for free here:
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