We have arrived in the digital age; for bloggers, companies, authorities, associations and private individuals, their own website has become indispensable. You can present yourself and your company through a website. You can present your values, your products, your services, your philosophy, your partners, the team and thus convince the site visitor of yourself.
Every site visitor can immediately and anonymously get an idea of you and your company. Here it is all the more important that your website stands out positively and appears trustworthy thanks to a user-friendly structure with a professional design. Through a good web hosting and a page speed optimized website, you also manage to achieve a low bounce rate.
Your website contributes significantly to your success!
Regardless of the industry, your online presence can have a huge impact on your success. Today, some companies are still unaware that a majority of their customers visit their website before making a purchase.
A strong online presence, particularly a website, can be decisive for generating more sales. This has an effect the quality of your website looking for the results.
Many entrepreneurs are reluctant to go online because they don't think they're tech-savvy enough or don't dare to manage their website. Other business owners have concerns about the costs of a website.
A website conveys credibility
One of the main reasons why you should have a website for your business is to increase your company's credibility. There are probably several providers who offer a similar service, a good way to stand out from the crowd, or an attractively designed website that provides valuable information and guides the user well through the website.
Companies without a website do not appear trustworthy and are quickly overtaken by competitors who own a website. A website is an opportunity to make a good first impression and give people peace of mind that you're running a real business.
Showcase your strong brand
Showcasing your brand by making it clear who you are and what you stand for increases the likelihood that customers will buy from you. Without a website, this can be a big challenge, as otherwise your potential customers will have difficulty getting high-quality information about your business.
New customers through your website
One of the main reasons for having your own website is that the chance of new customers increases. When potential customers are interested in a product or service and find high-quality information on your website, this gives you the opportunity to increase your sales.
Grow organically through optimized SEO website
With a good SEO strategy, it is possible to achieve good search results on Google. Unpaid, good positioning on a search engine is referred to as organic search results. This means that when potential customers search for a product or service, there's a chance that your website will appear in search results. This gives you the opportunity to drastically increase your customer base.
Your website, your first own employee?
Your website works for you 24 hours a day. It tells your customers about your availability and explains your service or product. In the best case, there is also an FAQ area on your site that directly answers frequently asked questions. This ensures that your internal productivity increases and that you are not constantly distracted. Since your website is available 24/7, it's easy to send updates and announcements to your customers. This way, your website and customers are always up to date.
Websites are essential for entrepreneurs today. Therefore, it is better to start building your own digital presence right away. In the beginning, it is important that you have a presence on the Internet at all. Over time, you can build on it, improve the site and set yourself apart from the competition with skillful design.
A brief summary of the ten most important reasons for a website:
- promotion: A comparatively inexpensive way to advertise yourself and offer customers a point of contact that you can always refer to.
- contact: The customer can get in touch with you quickly and without detours via your website and receives direct information about your opening hours and location.
- presentation: You have the opportunity to show yourself and your company from the best side.
- Range of goods and services: You can make your service or product available to Jerdermann and describe in detail what it is about.
- online store: You can create an online shop directly, then your customers can buy your goods or services directly on your website. You can determine which payment providers you want to use and can sell independently and measurably.
- Market expansion: With your website, you can not only reach customers in Germany, you can expand your market on a European or worldwide level.
- infos: Everything your customer needs to know, clearly and easily understandable, is on your website. Such as opening hours, feedback and contact forms, price lists or terms and conditions.
- News/ blog: You can quickly provide information about news and products or write interesting articles on your website. Google is happy to receive high-quality blog posts.
- Prestige: A neatly designed website gets you attention and tremendous prestige.
- Links and interactive media: You have the option to form partnerships and link them to your website. You can work with images but also with videos to convey content; there is no advertising medium that is as flexible as your own website.
