In this blog article, I have created a list of various points for you that describe why SEO is also important for your company.
Search engine optimization is the process of optimizing a website so that the organic traffic of a website is optimized.
The leading search engines currently include Google, Youtube, Bing and Yahoo.
If you are not yet following an SEO strategy and are not yet taking advantage of the benefits of SEO, here are good reasons why you too should invest in the SEO of your website.
The benefits of SEO for every business
1. SEO is a smart investment
SEO is a long-term win for your business and the benefits are obvious. Scale your business by converting generated traffic into sales and save yourself further advertising measures. Don't let the competition invest in SEO before you and take away important market share from you. You'd rather be the company that significantly increases its market shares and thus brings home more turnover and more profit.
2. SEO doesn't require paid advertising
If you and your service provider have managed to get yourself into your strong SEO position, you no longer need to advertise. You can increase traffic to your website without paying per click. An effective SEO strategy can help you reduce your advertising spend and invest it in more effective areas.
3. SEO attracts high-quality website traffic
Without the use of paid advertising, you are able to attract high-quality traffic to your site. People search for problems on search engines, and you can attract traffic to your site by solving the problem. The search traffic and demand for your products and services is already there, all you have to do is “drive” traffic to your site.
4. SEO traffic is more likely to convert to customers
SEO traffic is more likely to convert than other traffic sources. This is because the user is searching for something on their own and is happy when you have the right solution ready. That immediately creates trust. If you position your business correctly in search engines, you'll be able to convert more users into customers.
5. SEO can lower the costs of your acquisition
SEO is an investment that is in most cases “cheap” in relation to the result. The only costs that arise here are the costs of the SEO service provider who implements your campaign. This can save you or significantly reduce paid advertising. Overall, this minimizes the costs of acquiring your customers.
6. SEO receives significantly more clicks than paid advertising
Many users of search engines tend to ignore paid advertising. Organic hits are given significantly more trust and these hits therefore receive good clicks.
7. SEO doesn't know opening hours and doesn't sleep
SEO works for you day and night and doesn't need to take breaks. As soon as you rank well in the search engines, your company will be advertised day and night.
8. SEO creates trust and credibility
Users trust Google and use the search engine on a daily basis. By ranking high on Google, you and your company benefit from Google's trust and credibility.
9. SEO is a long-term strategy
SEO does not promise direct success, but is a long-term strategy. Although small successes can be identified and measured relatively quickly, major successes are only visible after at least half a year.
10. Better informed customers thanks to SEO
Your customers use search results for research and they ask questions directly on Google. High SEO rankings allow you to inform your potential customers. This indirectly creates trust and helps your customer make the right decisions.
11. SEO increases your brand recognition and increases your market value
SEO helps people notice your brand. Recognition is important so that customers have enough trust in your brand and are ready to buy.
12. Secure market share through SEO
By getting hits on the first page of a search engine, you gain market share. However, once you are only on page 10, your offer will surely be lost. Loud t3n.de 99.1% of all organic clicks fall on positions 1-10 and thus on the first page.
13. SEO will bring you more traffic to your blog
SEO increases the number of visitors to your blog as soon as your website gets a good ranking. As a result, Google will increase the individual ranking of your blog and the probability that your blog will be found increases. If you promote the blog well on your website (such as a blog section on your homepage), many people will read your blog.
14. SEO creates referrals on your website
With strong SEO rankings, more and more people will read your posts and recommend and link to them accordingly. Search engines like that and your number of visitors will continue to rise.
15. SEO is affordable
The prices for SEO are usually between 500€ - 2,000€ per. month. The ROI (return on investment) is unbeatable in most cases. As soon as you are one of the top hits, your website will receive thousands of hits.
16. SEO is measurable
SEO has the big advantage that it is measurable. Based on statistics and analyses, it is immediately possible to identify what worked well and which search terms are important for your company. This gives you insight into the development of your SEO rankings.
17. Open up and conquer new markets through SEO
When you have a well-ranked website, it's easy to open up and implement new services and new markets. You can then start expanding the website to address other keywords/keaywords.
18. SEO is online marketing
All online marketing measures can positively influence your SEO rankings. This includes measures such as web marketing, content marketing, social media marketing and online advertising.
19. SEO specifically addresses keywords
With the so-called keywords/keywords, you are able to specifically determine which keywords your company should be associated with and when Google considers your company relevant. This allows you to bring high-quality traffic to your site.
20. SEO gets you more followers on social media and ensures more newsletter subscribers
If you get a lot of traffic on your website, we always have users who go from your website to your social media channels and follow you and your company there. The same applies to newsletter subscribers, with lots of organic traffic, more people subscribe to your newsletter and ensure important company reach.
21. SEO also promotes offline sales
That's because many customers use search engines to find out and research, but then they'd rather visit your store to buy your products. This can also happen spontaneously if the customer happens to walk past your store and has already bumped into your company beforehand.
22. SEO is mobile-friendly
Important criteria for Google are that the website is mobile-friendly. As part of every SEO campaign, attention is always paid to this and improved if necessary if your site does not work perfectly on mobile.
23. Achieving business success with SEO
SEO can double, triple, quadruple, or even more. You have the opportunity to tap into the entire market of people who are looking for your services. You can attract cities, states, nations, and other parts of the world and scale your sales to infinity. With the right SEO strategy, the world becomes your marketplace.
24. SEO leads to fast website speeds
SEO campaigns include improving page speed. Google doesn't like slow websites and will neglect them in the ranking. High-speed websites provide the best user experience and are also given priority by Google. That is the reason why I only offer SEO in connection with Webflow websites, as it is possible to create blazingly fast websites and optimize the page speed.
25. Your competition is already using SEO to grow
The competition isn't sleeping and is probably already using the power of SEO to grow. If you want to play at the top, you also have to rely on good SEO so as not to be in the shadow of the competition.
26. SEO rankings are sustainable
Once you're among the top hits in the search, you usually don't lose this status so quickly and you can draw on your SEO results in the long term. Only through dubious SEO practices, which attempt to trick the search engines, do you quickly lose good positions. Make sure that the SEO company you hire is trustworthy. Then, as soon as you have achieved a top ranking, you can celebrate and expand your website to target more keywords.
27. SEO provides added value
SEO traffic is very valuable traffic. People who visit your website have real problems. They click on your site because they think that you and your company can solve these problems. This gives you great opportunities to convert your SEO traffic into paying customers. As long as you offer added value that your customers understand, you will be successful with SEO.
28. SEO makes your visitors stay longer on your website
Good click rates mean that your visitors will most likely stay on your website longer. This is good for the Google ranking and leads to a higher probability that they will buy something or request your service.
29. Overtake large companies in the ranking through clever SEO strategies
SEO also enables small companies to achieve better search results than large companies. The big company may be relying more on advertising, which is your chance to get ahead of the ranking.
30. High click rates with SEO
To achieve high Google rankings, you need to increase your click-through rate. If you've done that, you'll also be found better in the Google ranking. Click-through rate is the number of people who clicked on your site divided by the people you've reached.
31. With SEO, you can increase the value of your business
Good search engine results make your company more valuable. If you want to sell your business, many buyers will regard strong SEO rankings as a valuable intangible asset. This is partly due to the fact that SEO rankings tend to maintain their value for years.
32. Employees and specialists thanks to SEO
SEO gives you the opportunity to attract employees cost-effectively. In most cases, the search for a new job starts via Google. You can optimize your website so that it ranks well on Google for the jobs you want to fill.
33. Budgets for SEO campaigns are increasing
According to forecasts, SEO spending will increase in the next few years. One simple reason is that SEO works and is measurable. More and more companies recognize this and rely on higher SEO advertising budgets. A good time to start SEO campaigns as well.
Let your business grow too
Would you also like to reduce your advertising costs, abolish the cold acquisition and prefer to profit in the long term without having to increase advertising budgets every time? That's when it's time to invest in SEO. It takes quite a while for SEO to work, but then you can use the full potential that SEO has to offer in the long term.
If you want to start an SEO campaign, I would be happy to advise you on this.
