SEO, i.e. search engine optimization, is important. SEO helps companies improve their website in search results from Google and other search engines.
But SEO isn't everything. The website itself also plays a major role. Because a well-designed and informative website is not only appealing to users, but also easier for search engines to understand and rate.
In this article, I'll explain why SEO and the website work hand in hand.
Why SEO and the website work together
SEO and website help each other. SEO can improve a website's visibility in search results, but a well-designed website can help ensure that visibility is also used.
If a website is poorly designed, users will quickly abandon it. This means that even the SEO measures do not bring the desired success.
A well-designed website can help users stay on the website longer and make them take advantage of more of what the company has to offer. This in turn can lead to more sales or inquiries.
How SEO and website work together
SEO and the website can work together in a number of ways. Here are a few examples:
- The website structure should be focused on SEO. This means that the pages of the website should be linked together in a meaningful way and that the most important pages can also be easily found.
- The content of the website should be optimized for search engines. This means that the content contains relevant keywords and that it is written in an appealing way for users.
- The website should be technically flawless. That means that the website loads quickly and that there are no security issues.
Tips for good SEO and website collaboration
To improve SEO and website collaboration, companies can follow these tips:
- SEO measures should be taken into account when planning the website. This ensures that the website is focused on SEO right from the start.
- SEO experts and web designers should work closely together. In this way, they can ensure that the SEO measures are in harmony with the website design.
- SEO should be reviewed and adjusted regularly. Search engine algorithms are constantly changing, so it is important to regularly review SEO measures and adjust them if necessary.
SEO and website are like two friends who support each other. When they work together, they can help companies improve their website in search results and thus drive more visitors to their website.
As a web designer, webflow developer, and SEO specialist, I've worked with many companies over the past few years to improve their websites. I have found time and time again that good cooperation between SEO and website is essential to achieve the desired results.
So if you want to improve your site in search results, you should look at SEO and the website as a single unit.
Here are a few more tips that I personally like to give:
- Make your website simple and understandable. No one wants to explore a website that is like a maze.
- Use beautiful images and videos. Pictures and videos are a great way to attract attention and convey information.
- Write informative and helpful content. After reading your content, users should feel they've learned something.
- Provide added value. What can you offer your users that they can't find anywhere else?
If you follow these tips, you'll soon find that your site ranks better in search results and attracts more visitors.
