More than just design — success factors and realities
Many business owners believe that a new website is the solution to all their business problems. Once the new website is created, inquiries are hailing, sales increase and you can go into well-earned retirement.
Unfortunately, it is not quite like that. The new website can make a significant contribution to your success, especially since it works for you 24/7, but in order to receive inquiries on an assembly line, a number of factors must come together that cause regular work or costs. This work in the form of social media, SEO, paid advertising, etc. is often overlooked. Of course, the industry in general also plays a major role. Is there any demand at all? If overall demand is very low, the new website may set you apart from the competition, but it won't be solely responsible for your business success.
Design and user experience are the basis
Without an impressive website that makes you proud, puts you and your company in a good light and guides the user smoothly through the pages, any marketing measure only works half as well and you lose a lot of money as a result. For example: You run paid ads, get thousands of clicks, but your website doesn't look trustworthy and no one buys. Your website is found very well in search engines and gets a lot of hits, unfortunately the user interface is so bad that the customer doesn't know what to do next and leaves the page again.
Creating regular content by providing added value to your potential customers is also essential to get regular visitors to your site.
Clarity in offering and strategy before redesign
As you can see, your website is one of the most important puzzle pieces of your big strategy, but there are other pieces to it. Even the prettiest website can't do much if your products or services aren't clearly positioned or your marketing strategy sinks into chaos. So before you put your savings into a redesign, make sure that your entire business concept is on track.
New isn't always better
If you're happy with the system your website runs on and everything runs smoothly, you can easily use the CMS and maintaining the website is a piece of cake, why reinvent the wheel? Your existing website may be a few years old, but that doesn't mean you have to throw it completely overboard. You can constantly spice it up and adapt it to the needs of your customers. This not only saves money, but also keeps your website fresh and up to date. Change and expand your content regularly, improve usability, and keep your technology up to date.
Content is king
Yes, the design is important because it makes you and your company special and eye-catching, but without interesting content, your website is like a blank book. Make sure that your website provides relevant and useful information that really interests your target audience. Well-written content is not only the key to customer loyalty, but also helps your website be found in search engines. Here you can find You an article on how to write good content for your website.
Mobile First
Depending on the business sector, the mobile version of your website is decisive. Before you build a completely new website, you should make sure that your existing website is optimized for mobile devices. Your website should work properly on all screen sizes and devices.
Your customers determine what works
Your customers are the experts when it comes to what works on your website and what doesn't. Get their feedback regularly and implement it to optimize your website. The best ideas often come from people who use your website.
All in all:
A new website isn't always the solution, but continuous improvements to your existing site can make a big difference. Your website is at the heart of your digital presence, but it's only part of the bigger picture.
Think strategically, act wisely, and use your website as a tool to achieve your business goals. You don't have to spend huge sums of money to upgrade your website and be prepared for today's digital challenges.
If you still want a new website because your current system no longer suits you or you want to attract attention with impressive animations and 3D effects, feel free to write to me or make an appointment.
You can try out Webflow for free here:
https://webflow.grsm.io/77zg9e1s3png
Check out my free cloneables*
to the design subscription from marchdept.
*Affiliate links
